Pavan Mamidi
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Pavan Mamidi is the Director of the Centre for Social and Behavior Change (CSBC) at Ashoka University. He led the initiative to set up India’s first Nudge Unit at Niti Aayog in New Delhi, as well as in the states of Uttar Pradesh and Bihar as well.
In January 2025, he joins the IAS for a one-month writing residency.
Research Interests
Behavioral science for policy, privacy, AI, philosophy of science.
Designing a behavioural experiment to measure the cost of autonomy due to predictive AI and nudging
The extensive use of behavioural nudging, and AI to segment citizens into various personas, and target interventions to produce behaviour changes are likely to result in a loss of "surprisingness" and autonomy in the lives of humans. How do we reconcile the brilliant promise of AI, with social and psychological costs of loss in autonomy and privacy?
Key publications
Dhami, S., Wei, M., & Mamidi, P.,"Religious identity, trust, reciprocity, and Prosociality: Theory and evidence", Journal of Development Economics, 166, 103192, 2024;
Shashidhara, S., Mamidi, P., Vaidya, S., & Daral, I, "Using machine learning prediction to create a 15-question IPV measurement tool", Journal of interpersonal violence, 39(1-2), 11-34, 2024;
Spamann, Holger, Lars Klöhn, Christophe Jamin, Vikramaditya Khanna, John Zhuang Liu, Pavan Mamidi, Alexander Morell, and Ivan Reidel, "Judges in the Lab: No Precedent Effects, No Common/Civil Law Differences", Journal of Legal Analysis 13, no. 1 : 110-126, 2021.
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